History For four generations the Cielo family has been committed to the selection of Italian wines to bring joy and value on the tables all over the world. The Founder 1908 In 1908 great-grandpa Giovanni fell in love of a small estate overlooking the Romeo and Juliet castles. The Believer 1940 The oldest son Pietro maintained the property during the war and built the reputation of the wines and family values with his great eloquence. The Boomers 1962 Giovanni Renzo Piergiorgio Giovanni, Renzo and Piergiorgio, the 3rd generation, accelerated the conversion from a small estate to a national company, starting to be involved in the growing market of the retail channel. The 4th generation Today Pierpaolo Luca The fourth generation, Luca and Pierpaolo Cielo, in order to develop the company at an international level, to expand its production capacity and to have a better control of the wine, decided to open the capital to the members of the Cantine dei Colli Berici, with more than 1,000 winegrowers between Vicenza and Verona. The Cielo brand has been carrying an ancient tradition but there is the constant desire to improve and seek new excellences in the Italian viticulture.